How to Opt Out of Recession sounds a pretty ostentatious and bold statement, but
in this book, you’ll find a simple, easy to follow step-by-step guide to successfully
steering your business through the current crisis. This is a practical guide, aimed
at managers and owners of small to medium-sized businesses, is written in plain,
conversational language and designed to help readers understand, plan for, and lead
their organisations through what is arguably the most challenging economic period
in our history. Taking the form of a 12-step programme to economic recovery, it draws
on a comparison to an addiction recovery programme.
It is a practical workbook, covering a simple overview of the history of our economy,
and what we can learn from it and apply to our present situation, how the credit
crunch is affecting different industries, how an ethical standpoint can improve a
company s bottom line and how, regardless of actual size, adopting a small business
mentality can change the way a company operates for the better. The model is based
on the methods tried and tested in the author s own business, which has seen 15%
growth in the last financial year through following this plan.
Packed with practical examples, as well as some light-hearted anecdotes designed
to prove that economics needn’t be boring, How to Opt Out of Recession will provide
you with fresh ideas and a clear path through the difficulties faced by small and
medium-sized businesses in today’s challenging climate, as well as hopefully a smile
or two along the way.
This book is available for the Kindle from all Amazon stores worldwide